Aloe Skin Brand Campaign

I developed a comprehensive branding campaign for Aloe Skin, a skincare company, creating both digital and custom print products. The project included logo design, brand guidelines, and marketing materials, featuring an 8-page variable data booklet and an initial brochure personalized for each customer. The campaign focused on recommending products tailored to individual skin types, creating a cohesive and memorable brand presence that enhances recognition, loyalty, and engages users through unique, thoughtful design.

A brochure and a mini booklet showcasing aloe vera skincare products, with visuals of aloe plants and a woman with glowing skin.

Designed with
Adobe Photoshop, Adobe Illustrator, Adobe InDesign

A skincare promotional pamphlet titled 'Aloe Skin' with a woman holding a towel, and an open skincare product catalog showing various aloe-based skincare products and instructions.
An infographic titled '4 Skincare Mistakes To Avoid' listing four tips. 1. Excessive exfoliation with a face image. 2. Skipping sunscreen with an image of a sunscreen bottle against a sky background. 3. Seasonal skincare with an image of a skincare tube on sand. 4. Neglecting the neck with an image of a woman touching her neck.
Letter from Aloe Skin customer thanking for loyalty, explaining product benefits, and describing loyalty program with sections for joining, earning, and redeeming points.
A promotional infographic for Aloe Skin skincare products, highlighting brand concept, logo designs, and sensory experiences including smell, touch, sight, taste, and sound.
A health and skincare informational display featuring a bottle of Aloe Skin serum, a description of aloe vera's benefits for skin, and promotional text on protecting, glowing, and reporting skin issues.